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MKTG587 Montclair State University Mod 6 New Product Development Project

by | Aug 31, 2021 | BUSINESS & FINANCE, MKTG587 | 0 comments

by | Aug 31, 2021 | BUSINESS & FINANCE, MKTG587 | 0 comments

MKTG587 Montclair State University Mod 6 New Product Development Project

MKTG587 Montclair State University Mod 6 New Product Development Project

Consider a new product that you plan to bring to the market (could be a product or service; could be a new-to-the-world product or modification to an existing product). Based on the materials presented in this chapter, outline a concept testing protocol that you would undertake by elaborating on each step.

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