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MKTG6212 Northeastern Illinois CEO Guide to Customer Experience Questions

by | Aug 31, 2021 | BUSINESS FINANCE,MKTG6212 | 0 comments

by | Aug 31, 2021 | BUSINESS FINANCE,MKTG6212 | 0 comments

MKTG6212 Northeastern Illinois CEO Guide to Customer Experience Questions

MKTG6212 Northeastern Illinois CEO Guide to Customer Experience Questions
Question Description
The CEO Guide to Customer Experience and Five Selling Secrets of Today’s Digital B2B Leaders Discussion Questions:
What is a Customer Journey? Why should improving the Customer Journey help improve digital marketing success?
What is the role of customer data and developing insights from such data in facilitating the customer journey?
What internal organizational change is needed to accompany changes in the customer journey? And, how can companies ensure that their changes are helping improve digital marketing outcomes?
Video to Watch: https://www.mckinsey.com/Videos/video?vid=4810570007001&plyrid=HkOJqCPWdb&aid=785F27F0-805C-435B-9737-B1532BC2AF42

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20190703040557five_selling_secrets_of_today___s_digital_b2b_leaders (2 MB)
20190703040603the_ceo_guide_to_customer_experience___mckinsey (2 MB)
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