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Module 04 Content: Messages from an Ad

by | Oct 30, 2021 | PSYCHOLOGY | 0 comments

by | Oct 30, 2021 | PSYCHOLOGY | 0 comments

Module 04 Content: Messages from an Ad

Module 04 Content: Messages from an Ad
We’re talking a lot about advertising and social media this week. Let’s apply this directly to one of the successful ad campaigns mentioned in this module’s lecture:
· ALS #IceBucketChallenge
· Always #LikeAGirl
· Coca-Cola #ShareaCoke
· IKEA bookbook video
· McDonald’s Super Bowl 2015
· Taco Bell #OnlyInTheApp
· Virgin America Boo videos
· A campaign of your choosing
In a minimum of 3 pages, please do the following:
· Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.
· From there, look at what the ad actually says (like the beer ad from Module 3 says that women are sex objects).
· Describe how social media plays into the intent and the actual message?
· What made it successful (or not successful)?
· What ideas and opinions do you have about the product or brand after reviewing the ad?
· What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?

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