Northern Virginia Community College Principles of Marketing Research Paper
Question Description
Write a 5 to 7 page research paper applying the marketing background we’ve learned so far in class,
and exploring Module 3’s new learnings.
Your paper should be double spaced, footnoted in any style you prefer, and, importantly, contain 2 citations
from each chapter in Module 3, applying the learnings from these chapters to the material you are
presenting. It must also contain citations/footnotes from two other sources in addition to the subject
citation itself. For instance, if you choose to explore the success of a product’s new marketing campaign,
let’s say, Chipotle, your source for background on Chipotle (their own website) would not be one of your two
marketing sources, although it should be included in your citations. However a newspaper article The textbook that you need to use is https://open.lib.umn.edu/principlesmarketing/
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Attachments
201907090336013.9_assignment__research_paper__chapters_9_10_11_12 (114 kB)
