1) Prepare a Branding Project on CVS Health Corporation ( https://cvshealth.com/ )
Discuss the brand and how to improve it
Paper should include:
Evaluation of brand awareness and brand association
Brand positioning and values
Who the target market is
Brand elements (Logos and Trademarks)
Marketing programs and communications
Brand portfolio analysis
* You can conduct a mini survey to identify these
15-20 pages, 1.5 spacing plus 5 pages of exhibits