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Product Strategy and Branding Concepts Article Review Synopsis

by | Sep 3, 2021 | OTHER | 0 comments

by | Sep 3, 2021 | OTHER | 0 comments

Product Strategy and Branding Concepts Article Review Synopsis

Product Strategy and Branding Concepts Article Review Synopsis
Question Description
Review the following articles (I will share PDF files of below articles:
Almquist, E.; Senior, J.; & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53.
Bergh, C. (2018). The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39.
Hagiu, A. & Altman, E. J. (2017). Finding the platform in your product. Harvard Business Review, 95(4), 94-100.
Ignatius, A. (2015). How Indra Nooyi turned design thinking into strategy. Harvard Business Review, 93(9), 80-85.
Porter, M. E. & Hepelmann, J. E. (2015). How smart, connected products are transforming companies. Harvard Business Review, 93(10), 98-114.
Simons, R. (2010). Stress-test your strategy. Harvard Business Review, 88(11), 93-100.
Following your review, share a 500-word synopsis of the product strategy and branding concepts discussed. This posting should not be a series of articles reviews. Instead, it should be a synthesis of the readings continuing with the overarching theme, “Product Strategy and Branding,” in mind. This posting should be completed using APA formatting (in-text citations and references).
This initial post should be completed in 1 day. After you submit the initial posting, I will send you post of a classmates. Post a meaningful comment or question (150 words minimum) to the postings of one (1) classmate. Peer postings should be completed on 2nd day.

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