# Search Engine Optimization Guide – What Is The Proper Guide For SEO?
Search engine optimization (SEO) is an important aspect for your website. It is the way your web pages will be listed in the search engines. There are many important factors that will affect how your pages rank in search engines. Proper SEO will increase traffic to your site, which will lead to increased sales.
**Major Factors involved in Search Engine Optimization:**
There are many factors to consider when optimizing your website. One of these factors is keywords. The more search engine optimized your pages are, the more likely they will rank high in search engines. If you don’t want to waste money on PPC ( Pay-per-click advertising) or you don’t want to hire a professional search engine optimization company, then learn how to do it yourself. The following are a few important tips that you should consider when learning how to optimize your site.
1. First, it is important that you keep your page title concise and simple. Each page should have a purpose. Do not include too much information on each page. The title of each page should tell the reader what they will find on that page.
2. Second, always use the keywords that are related to your site. This will give the search engine spiders that you use a better signal that your site is relevant. Always try to optimize your pages for common search terms. Many people make the mistake of using very competitive keywords that will only result in a lower ranking. Instead, choose words that are less competitive but still related to your site.
3. Third, keep your keywords in your title and articles. You don’t have to stuff your articles with keywords. However, search engines do take this into account when ranking your site. This is a big mistake that many people make, so make sure you read the guidelines before publishing your article.
4. Fourth, do not submit your site to directories. There are directories that are not only useful to search engines, but also to humans. These are like a bulletin board where people can place their comments about your site. You can use this to build your reputation as an expert in your field and make yourself more valuable to your readers.
5. Lastly, the fifth most important tip in search engine optimization is building link popularity. Back links are links from other webmasters that are related to your site. Every one of these gives you another point in the search engine optimization game. The more quality back links you have, the better you will rank.
**Advantages:**
A good search engine optimization method also includes article marketing. You need to write articles for your site and submit them to article directories. This will get your site noticed by other webmasters. When you create a blog on your site, this will help you generate even more traffic. There are many free methods that search engine optimization professionals use. Make sure you use one or two of them to maximize the amount of traffic you get to your site.
Another technique is video marketing. YouTube is a great tool for advertising and videos. You can put some description about your site and upload a video that is related to your keywords and include a link back to your website. This will bring you more traffic and increase your search engine ranking.
Social networking has grown in popularity over the years. You can use Facebook, MySpace, and Twitter to market your business. Search engines can pick up your tweets and put you in the top three pages. These social networking sites are very popular and can really help with search engine optimization.
Link building is another method. The links you obtain should be relevant to your site. If you obtain a bunch of backlinks, but your site doesn’t have anything to do with it, you will not optimize your site. For example, if your main niche is real estate, you can acquire links to other real estate websites. However, if you wanted to put a blog or a story about real estate, you would want to use relevant keywords and keyword phrases. Search engines will not be able to pick those up and place your website in the right category.
**Final Conclusion and Results:**
With search engine optimization, you have to follow guidelines set forth by search engines such as the Google Panda and Google Penguin. The older versions of these two search engines will not completely index your website. However, they will lower your page ranking in order for your page to be found when someone does an internet search. The only way to get your site indexed again is to use quality content that is on topic and provides value to your visitors.
