See video and finish 10 questions
listed here:
1 What is the basic customer need provided by Taco Bell?
2What is the key situation faced by Taco Bell?
3What are Taco Bells main strengths (consumer view)?
4What are Taco Bells main threats (consumer view)?
5What is Taco Bells key target market for their situation?
6Describe the typical customer purchasing behavior (Choose one : Impulse, Habitual,
Limited or Extended)
7What is an example of value creation for Taco Bell?
8What is an example of value capture for Taco Bell?
9What is an example of value delivery for Taco Bell?
10What is an example of value communication for Taco Bell?